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| Courtesy: http://www.socialannex.com |
In 2016, social media
= revenue. A simple tweet or Facebook post can push customers to buy your
product instantly, learn more about it for a future purchase, or simply know
you exist! However, you MUST have a great landing page to make any of that
social media marketing even work! As author David Meerman Scott says in his
book “The New Rules of Marketing & PR," “if you want to be found on the web,
you need a unique identity for yourself, your product and your company to stand
out from the crowd and rise to prominence on search engines” (Scott, 2015, pg.
401). That’s right, you read that right, search
engines. So, besides earning dollars through effective social media and a
great landing page, you must have the right keywords that get you noticed on
search engines and get people to those websites and to your great Facebook page, Twitter account, and YouTube videos.
The company I work
for is in the top 5 when you type in a host of keywords in Google.com. Granted, it is
a specific category, but still, it comes up on the first page. That’s what you
want. To be found right away.
10 steps to help you
get noticed from Idealware – a group that helps nonprofits make smart softwaredecisions:
1.
Ensure Your Site Has High-Quality Information
2.
Help Search Engines Find Your Site
3.
Encourage Others to Link to You
4.
Identify the Keywords For Which You'd Like to Be Found
5.
Place Keywords in Prime Locations
6.
Ensure a Search-Friendly Web Site Architecture
7. Keep Your Site Fresh
8.
Consider Google Grants
9. Be Patient, but Keep Checking In
10.
Enjoy the Fruits of Your Labor
Now that you have
search engines figured out, make sure you keep records and track your progress.
My company tracks each month our social media progress specifically and how many
people viewed our website from an app or from a desktop. I know our company
uses a tool called Social News Desk to help track the website and social media.
Other tools our Social Media Manger uses, I am unsure. I do know that it is
effective and can be correlated right back to dollars and cents. The more people who tune in,
the more who are seeing advertisements. Example, besides seeing the numbers of likes on Facebook and Twitter followers increase, at my company data shows around 4 million people view the website on a desktop each month (average). Companies need to know those numbers, so they can better cater to who
is stopping by!
Options for tracking and search engine advertising:
1. Google AdWords
2. Bing Ads
3. Yahoo! Search Marketing
4. Google Analytics
5. LikeAlyzer
6. Simply Measured
So, find the best keywords and track your presence online to get noticed!
References:
Quinn,
L. S. (2008, March). 10 Steps to Being Found on Search Engines. Retrieved March
02, 2016, from http://www.idealware.org/articles/found_on_search_engines.php
Scott, D. M. (2015). The
New Rules of Marketing and PR. Hoboken, NJ: John Wiley & Sons, Inc.
